Brown Sugar Babe | Atlanta | 2026
Content Strategy
Modernize the digital identity to attract a younger, design-forward demographic while retaining the established core audience of loyal Brown Sugar Babe enthusiasts.
Social media branding
Reimagined the digital presence to bridge the gap between everyday luxury and accessible self-care, establishing a cohesive visual grid and a distinctive brand voice that resonates with modern tastemakers.
The Brief:
Shifted the focus from standard awareness to multi-channel educational storytelling, highlighting the botanical origins and sensory profiles of the luxury fragrance line to build deeper brand loyalty.
THE GOAL:
Elevate the digital ecosystem by blending high-gloss editorial aesthetics with transparent, creator-led storytelling across TikTok and Instagram.
DELIVERABLES:
→ Custom static carousel content and video content → 10 days of consistent storytelling → refreshed and tighten CTA to attract new audiences and reach → Mock layout and visual board for future tiktok content planning
Beyond content creation, I analyzed social media performance to identify trends, evaluate campaign effectiveness, and develop data-backed recommendations for future growth. The final strategy outlined opportunities to improve content performance, strengthen audience engagement, and create a more measurable approach to future product launches.
Transformed raw product footage into a polished Instagram Reels and TikTok video using intentional pacing, typography, audio, and motion to capture attention and reinforce the brand's luxury positioning
Social Media Content Creation
Trend forward social video for all social channels. Stays on trend with current beauty craves and also capitalizes on the established empire of Brown Sugar Babe.
